Description


The show-room is located in the center of Milan at the intersection of the prestigious via Manzoni and via Fatebenefratelli. In a large commercial space of over 1000 square meters on three levels and with a front of 15 windows, an important store of the brand of high-level kitchen appliances brand Signature Kitchen Suite of the LG Electronics group is set up.
The space is completely redesigned by the Calvi & Brambilla studio, with the use of elements of the tradition both in the materials and textures of the terrace and parquet floors, and in the choice of furnishings that belong to the greatest contemporary local designers.
The project is highlighted with a play of volumes that move the space that sometimes become double, single or triple height: the spaces with different functions thus face one another creating a homogeneous whole with heterogeneous languages.
he new commercial concept declined by SKS that not only produces household appliances, but products to enhance the culture of food and cooking are strongly found in the architectural project: so a cooking class room with seven workstations is placed in the mezzanine, on the ground floor a space for show cooking, a triple height lobby that seems to be a pot with steel walls made with wine cellars and a led wall with food-related projections.
Finally, a large space in the basement where the classic spaces of an apartment with kitchen, living room, bed room, etc. are reproduced skillfully furnished with classic elements of local design in which the LG brand's flagship appliances are placed.

In partnership with Battaglia arredamenti, Encotech played the role of General Contractor with all the works relating to the renovation of the commercial space, from the fit-out of the old existing set-up to the turnkey and complete delivery of new shop.
In particular Encotech dealt with the management of the entire project, building practices, site management and works management.
In addition Encotech was responsible for the design and construction of air conditioning, air exchange, extractor hoods, electrical and special systems.